Peugeot virtual platform
Global browser-based interactive environment
We delivered a large-scale virtual platform enabling Peugeot to host global announcements, product launches, and media engagement in a shared digital environment.
Accessible directly through the browser, the platform allowed audiences across 50+ countries to participate in a single, interactive experience.
The opportunity
Global product launches and announcements are traditionally fragmented across regions, channels and formats. Reaching distributed audiences while maintaining a consistent, engaging experience is challenging.
There was an opportunity to create a shared digital environment where media, trade and internal audiences could come together in real time.
The system
Browser-based 3D environment (no install required)
Real-time multi-user interaction system
Shared world supporting concurrent users
Live video streaming integrated directly into the environment
Interactive vehicle exploration within the 3D space
Cross-device accessibility for global audiences
Unity WebGL runtime
Avatar system for user presence
Session management / event orchestration layer
Integration with external broadcast pipelines (Teams / studio feeds)
Highlights
Delivered to audiences across 50+ countries
Multi-user shared environment enabling real-time engagement
Fully browser-based — zero install friction
Combined live broadcast and interactive exploration in one platform
Enabled global launches without physical events
Reduced need for physical event infrastructure
Extended reach beyond traditional launch formats