Geely EX5 Launch Austrlia
Large-format launch content system for market entry
We partnered with INVNT to deliver the Australian launch of the Geely EX5, unveiled under the Big Top at Luna Park Sydney.
As Geely’s first major entry into the Australian market, the event required a high-impact visual system capable of translating a global brand narrative into a premium, large-scale live experience.
The Brief
The launch marked Geely’s official arrival in Australia — a high-profile moment requiring a premium, technically flawless execution.
Working within a large-format, immersive venue with limited pre-access, the brief was to deliver content that would land confidently at scale, integrate with live performance, and support a tightly choreographed reveal.
The Experience
The audience was taken through a sequence of bespoke environments, each reflecting different aspects of Geely’s design language and brand energy.
The experience built toward a high-impact reveal moment — combining large-scale visuals with LED dancer performance, synchronised precisely to the content.
The result was a cohesive, high-energy launch that blended cinematic storytelling, live choreography and technical precision into a single, memorable moment.
The Build
Ultra-high-resolution content pipeline (≈22K @ 50fps) for large-format display
Five bespoke animated environments designed for immersive screen coverage
Real-time speaker support system integrated into live presentation
VR-based previs system enabling accurate validation without full venue access
Custom validation and delivery workflows (via Validate.media) for complex asset management
Playback-ready delivery pipeline ensuring flawless execution under live conditions
To manage complexity at this scale, we built a fully coordinated system — from previs and validation through to playback — ensuring every element aligned despite limited on-site access and high technical demands.