INFINITI QX60 Monograph
Virtual Launch
Digital-first product reveal and remote presentation system
We helped deliver the global virtual reveal of INFINITI’s QX60 Monograph — a design study signalling the future direction of the brand’s three-row SUV.
Created during the height of COVID restrictions, the project reimagined the traditional automotive launch as a fully digital experience, combining cinematic storytelling with remote presentation.
The Brief
With global travel and live events paused, INFINITI needed to launch the QX60 Monograph without a physical audience — while still delivering the impact and clarity of a traditional reveal.
The brief was to rethink the launch format entirely, creating a digital-first experience that could communicate design intent, brand direction and product story to a global audience.
The Experience
The reveal combined a live-streamed presentation with a cinematic film that brought together multiple speakers — typically distributed across a live event — into a single, cohesive narrative.
Executive voices, designers and brand leads were woven together through carefully structured editing, allowing the story to unfold seamlessly rather than as a sequence of standalone talks.
The result was a more controlled and considered experience — blending storytelling, product reveal and brand positioning into a single, unified moment, delivered entirely online.
The Build
Fully virtual launch delivered via bespoke streaming / event platform
Multi-speaker narrative constructed through editorial and cinematic techniques
Content pipeline designed to unify distributed contributors into a single story
Integration of presentation, film and brand messaging into a cohesive digital experience
Global delivery aligned to live reveal timing across markets
Rather than replicating a physical event, we designed a new format — using film, editing and platform design to create a launch that was more focused, more controlled, and inherently suited to a digital audience.