INFINITI Qe Vision Launch
Global reveal content system for concept vehicle debut
We produced the global reveal content for INFINITI’s Vision Qe concept — a forward-looking statement of the brand’s electric future.
Delivered as part of a live launch event in Tokyo, the work spanned cinematic reveal content, speaker-driven presentation systems, and pre-show assets — creating a cohesive narrative around INFINITI’s evolving “Artistry in Motion” design language.
The Brief
The Vision Qe concept marked a major inflection point for INFINITI — introducing its electrified future and evolving design language to a global audience.
The brief was to create a launch experience that could communicate this shift clearly and confidently — across both cinematic content and live presentation, in a high-profile reveal environment.
The Experience
The launch combined a cinematic reveal film with a tightly integrated live presentation, guiding audiences through INFINITI’s future vision.
Pre-show content set the tone, building anticipation before transitioning into keynote-led storytelling — where visuals, motion and messaging worked together to reinforce the brand’s direction.
The result was a controlled, high-impact reveal moment that balanced spectacle with clarity — ensuring the product, the philosophy and the narrative all landed together.
The Build
Cinematic reveal content authored for large-format display environments
Real-time speaker support system (dynamic presentation integrated with Disguise)
Content pipeline designed for live-triggered playback during keynote delivery
Pre-show content suite to establish tone and audience engagement
High-resolution output (≈6K, 50fps) aligned to event screen configurations
Rather than treating film and presentation as separate outputs, we built a unified content system — allowing speakers, visuals and narrative to operate as a single, coordinated experience.