INFINITI
Artistry in Motion
Interactive
End-to-end interactive exhibit & digital platform
We designed and delivered a multi-touch interactive experience for the Beijing Motor Show, allowing visitors to generate personalised, AI-enhanced artwork aligned to INFINITI’s “Artistry in Motion” brand.
The experience extended beyond the physical installation, with users able to access, share and revisit their content via mobile — turning a moment on the stand into an ongoing digital interaction.
The opportunity
Motor show exhibits are high-impact but short-lived. The challenge was to create an experience that captured attention in-venue, while extending engagement beyond the physical space.
INFINITI wanted something that felt personal, brand-aligned and shareable — not just another static installation.
The system
Touch Designer based multi-touch interactive installation for in-venue engagement
Physical-to-digital handoff via mobile access (QR / web)
Serverless cloud-based platform for content processing and storage
Content shared via unique IDs, allowing perfect balance of security and shareability
.NET helper service ensured upload completed in cases of congested internet
Azure Telemetry and analytics layer across in-venue and online interactions
Highlights
Scalable platform supporting thousands of concurrent users
Real-time content generation with seamless physical-to-digital transition
Full telemetry across in-venue and post-event engagement
Content shared globally, extending reach beyond the exhibition
Brand-driven AI outputs tailored to individual users