INFINITI Qs Inspiration Launch
Multi-screen product reveal and brand storytelling system
We created the launch experience for INFINITI’s Qs Inspiration concept at the Shanghai Motor Show — marking a new era of electrification and brand direction.
Designed as a connected, multi-screen environment, the work unified cinematic content, live presentation and social outputs into a single, cohesive narrative.
The Brief
The Qs Inspiration concept represented a shift in INFINITI’s future direction — introducing electrification alongside a refined brand philosophy: “Luxury should be lived in.”
The brief was to create a launch experience that could communicate this vision clearly across multiple formats — from live presentation to social and public-facing content — while operating within a newly designed multi-screen environment.
The Experience
The audience experienced a continuous, chapter-based journey across five large LED screens — blending cinematic storytelling with live presentation.
The reveal film brought the brand philosophy to life through the voices and perspectives of INFINITI’s design team, showcasing the thinking, lifestyle and inspiration behind the concept vehicle.
Designed to flow seamlessly between moments, the experience balanced spectacle with narrative clarity — while also generating standalone content for social and public display beyond the live event.
The Build
Multi-screen content system designed for a 5-screen LED environment
Cinematic reveal film shot on location in Japan
Chapter-based narrative structure for flexible playback across formats
Content pipeline supporting live show, public display and social outputs
High-resolution content authored to align with large-format display systems
Rather than creating a single film, we developed a modular content system — enabling the same narrative to adapt across live presentation, broadcast and digital channels without losing cohesion.