INFINITI Project Black S

The drive of a lifetime.
Every day

The Black S is a stunning collaboration between INFINITI and Renault F1, developed to bring F1 technology and performance to life in a stunning daily driver. To truely appreciate the impact of this technology and design we knew the Black S had to be experienced and not just spoken about. To achieve this we created an integrated brand launch experience outside Paris exclusively for the media. Using experiential touch points to bring the physicality and technology of the Black S to life.